LOVE HAVING THE BALL, HATE NOT HAVING IT
Football’s focus is the ball. We therefore believe our #1 focus should be the ball too. We want our players to learn to love having the ball and do everything they can to maximise their time with the ball, as a team, and as individuals. We want our teams to hate not having the ball and do everything they can to get back it quickly if they lose it.
We want our spectators to be entertained when they watch our teams play. We believe X-Factor (creativity & skill) is what makes football entertaining. We want our individuals to show their X-factor through technical ability. We want our teams to show their X-factor through telepathic-like combinations. This means to entertain, we must have the ball, or otherwise our spectators are simply watching us run.
We want our players to enjoy every football experience they have. We believe this is achievable, win or lose, but only once the team learns to work together by passing the ball, quickly and accurately, with a team-first ethos. A player that has: time on the ball, creates with the ball, and contributes to scoring goals, will always have fun.
We want our coaches to feel energised watching their team play. We believe this is created by seeing the team collectively work hard & play with intensity but also from changes in tempo to the game that only intelligent, well coached, players can do effectively. The team that controls the game is the one that best controls the tempo of the game,.